Multiply your personal market value
We enable ambitious revenue leaders to build predictable, repeatable, & profitable revenue engines, by design not effort.
ideal portfolio company
Continue reading,
if you are ambitious &
scaling from € 1m to 3m ARR
IDEAL fit criteria
If this describes you, let’s talk!
- Your challenges:
- Scale from 1 to 3m ARR
- Scale from 20 to 100 FTE
- Grow from founder to team sales
- Your status quo:
- NPS: 8+
- Inbound traffic: 20%+
- Churn: Low
- Your profile:
- Role = CEO, driving founder sales
- Experience: You scaled before and therefore know the importance of sustainable traction
- B2B SaaS, ACV > € 25k
- Funding stage: Late seed
- Your ambition:
- You copy from the best
- You execute & iterate fast
- You turbo charge yourself w/ active peers, mentors & coaches
OKAY fit criteria
Ideally, less than 3 of these criteria apply:
- Your challenges:
- Nail product-market fit
- Scale ARR to € 1m
- Your status quo:
- NPS: not clear
- Inbound traffic: <20%
- Churn: >20%
- Your profile:
- Role = Leader in revenue org.
- Funding stage: Post series A
NO fit criteria
Every of these criteria indicate a no-fit:
- Your challenges:
- Sign first deals
- Hire first 10 employees
- Your status quo:
- No product/ market fit
- Your profile:
- Role = others
- Experience: First time to scale
- B2C, ACV < € 15k
- Funding: Pre-seed or Series B+
- Your ambition:
- You always craft your own solutions
- You trade safety for action when in doubt
- You know much needs to be built, but you rather wait one more quarter
transformations
Transform your revenue traction in 16 weeks
I. DIAGNOSE…
TO DERIVE YOUR 90D TRACTION PLAN
1. First, we assess your…
+ operative revenue setup and
+ strategic considerations
2. Then, we hold 2 workshops to review the 90d traction plan.
3. In the quality gate I, you assess the suggestions:
+ If you like it, then we unlock the DESIGN and DO phase.
– If not, then the collaboration ends here. So, in the worst case, your risk is limited to the DIAGNOSE invest only.
II. DESIGN…
YOUR VERSION OF THE UNICORN REVENUE ENGINE
In this phase, you will master the revenue accelerator program “How to build a unicorn revenue engine”.
It comprises an asynchronous & DIY program. 10 modules will guide you through the theory of 32 transformations, with full documentation and all frameworks needed.
III. DO…
MASTER YOUR TRANSFORMATIONS TO ACHIEVE TRACTION BY DESIGN
We will deploy a project taskforce and a weekly change management meeting to implement all 32 transformations.
For every transformation, we will have 1-3 Q&A sessions to ensure that the introduced documentation and frameworks from the DESIGN phase were understood and successfully implemented. We will continuously iterate them according to your individual needs.
IV. DEEP DIVE…
TO ITERATE REV ENGINE & OPT. ANGEL INVEST
In this phase, we will:
+ continuously iterate your revenue engine
+ coach leadership and team
+ train all required skills
+ optionally re-invest back into your business
This will be ensured through regular advisory half-day checkins with leadership and the team. Thereby, the frequency will be individualized to your needs and vary between bi-weekly, to monthly to quarterly.
Multiply your market value
We need 5 steps to start tomorrow
STEP 1: Schedule 45min intro & best practices
See calendly link
STEP 2: “45min intro & best practices” call happens
In this call, we will:
1. Ensure mutual fit, pls see: Ideal portfolio company
2. Create go-live plan
3. Share best practices and first assets
STEP 3: Proposal is finished
Deal will boost mutual upside and erase financial risk.
STEP 4: Project taskforce is established
Taskforce will include you, 1-3 of your team members and one of our revenue builders. We’ll align weekly to drive project progress and project iterations.
STEP 5: Project kickoff
about thetractiontribe.com
We boost the potential of the finest revenue leaders
I. The mission:
Unleash the potential of the finest revenue leaders of the fastest growing tech companies.
II. The Tribe:
is formed by TTT and the revenue leaders of its portfolio companies.
III. The results:
+ 12 revenue engines built and portfolio companies collected
+ 170+ revenue careers shaped
+ € 340m funding raised
IV. The history:
V1 of the revenue blueprint was developed whilst blitz-scaling Forto. Fueling the company from Late Seed to Series B or from 20 to 200 employees with the revenue pipeline required, provided the insights into the challenges and patterns of hyper-scaling, VC backed companies.
Ever since, the blueprint was constantly iterated through every revenue engine built. Also, a strong network amongst revenue leader, investors and other stakeholders in the revenue industry was created.
The Traction Tribe follows a boutique approach, new portfolio companies join following an invitation or referral by another portfolio company.
V. The manifest:
- Impact first: We get the jobs done to increase the pie. The delta is split fairly with our customers!
- Companion success: Our fellows are our most valuable asset: Crew > Customers > Investors
- Masters&Captains: All is just input, what counts is that we enjoy today and stay excited for tmrw
- Thriving for excellence: Every morning we celebrate that today we are worse than tmrw
- Clarity: We shine light into darkness to analyse actionable data.
FAQs
Customer success guarantees, project steering and asynchronous blueprint & education solve main concerns
WE NEED TO HIRE A REVENUE LEADER AND -TEAM FIRST
Start- and Scale ups are all about speed and building traction fast. Yes, in an ideal world you have the crew on deck first before you start to sail, but in reality all (!) portfolio companies set sail with one person, which is most often a founder or a revenue leader who did sales so far. “It is never too early to build traction!”
Having said that, the program was built with the reality in mind:
1. Diagnose phase:
Here we discover your status quo and plan and prioritize the transformation to your specific business and growth stage.
2. Design phase:
The design phase is end2end, asynchronous and fully self-service. Therefore, you can delegate all transformations to all available talent, also in “non-revenue departments” and bring all new talent up to speed in no time, once we successfully hired them.
3. Do phase:
The transformation is guided and driven by the revenue architects of TTT. Also, the Q&A session per transformation ensure that we use the available talent as good as possible to build what needs to be built. This will also speed up hiring, interviewing, onboarding and development of future potential so that we continuously increase the bandwidth of transformations you can tackle in the first place.
4. Deep dive phase:
Here, we will continuously iterate the blueprint and onboard new talent along the way.
WE STRUGGLE WITH THE INVEST
1. Impact first: Is deeply rooted in our manifest:
+ It is for sure going to be a big investment. Pls see the ROI, payback period and net present value for the expected return.
+ 3 quality gates are established for strongest invest/ risk control: So far, not one quality gate has been blown by a portfolio company.
+ NPS across all portfolio companies is 8.3
+ Track record: 12 engines built, first engine (forto) is now mid-single digit unicorn, € 450m+ rev pipeline built, 100+ sales careers shaped
2. Lets trade value for value, there are no discounts:
The following options have been developed together with portfolio companies to exchange value for more value:
2.1 Smart money and biz angel option: If cash is short, then also split of cash and shares can be done.
2.2 Trading welcome: TTT accepts new portfolio companies by invites and introductions only. Positive introductions to ideal portfolio companies will be reimbursed substantially.
2.3 You got an even better idea: Pls reach out if you have an even better idea how we can even better trade value.
WE DON’T HAVE THE TIME TO DO THE TRANSFORMATION
To begin with, we need to ensure we focus our time on what works and hence cut “busyness”. If your calendar is too cramped today so that you can’t work on the tomorrow, then this is the first urgent and important transformation we need to tackle. Every day, you should invest at least 20% to work ON the business and not IN the business. Furthermore, on avg across all industries and companies we need “only” 170h for the full transformation. It is going to be intense!
- CEO/CRO: at least 1h per calendar week for taskforce checkin
- Owner of individual transformations: You will need between 3-5h on avg per transformation.
- Team: Deliverables will be delegated into team ASAP to drive revenue learning curve
OUR INDUSTRY/ PRODUCT IS TOO SPECIAL
We hear this from every (!) interested prospect. Among all revenue engines built, we realized that:
+ 70-80% of every revenue engine can easily and should in fact be standardized “out of the box”. This allows you to save months of trial & error time since you can replicate what works in no time, onboard new recruits faster and generate new traction.
+ Nevertheless, 20-30% of the engine design will be customized to your truly special needs and industry.
→ Think Pablo Picasso: “Good artists copy, great artists steal”
Copyright @ The Traction Tribe LLC
Contact
The Traction Tribe LLC
2880W Oakland Park Blvd, Suite 225C
Oakland Park, Florida
US 33311
E-mail: welcome@thetractiontribe.com